How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver...
How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of...
View ArticleConsumers Choose Email Over All Other Channels To Communicate With Their...
In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.read more
View ArticleWhat Brand Managers Can Learn From The Music Industry
Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers...
View ArticleTop Five Things I Resolve To Never Hear A Marketer Say About Social Media In...
It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never...
View ArticleEven More Proof Of The Major Disconnect Between Brands And Consumers When It...
Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social...
View Article10 Fearless Public Relations Crisis Predictions For 2012
Some things in life are predictable. Like the sun coming up every morning, you just know there's going to be a public relations crisis sooner or later. Here's my 10 PR crisis predictions for 2012 along...
View ArticleWhen It Comes To Social Media, Consumers Wont Take No For An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word...
View ArticleTips On Creating Engaging Mobile Websites For Pharma Marketers
The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different. Here are some tips to help with the...
View ArticleSantorum’s Google Bomb – A Lesson In Digital Crisis 101
What do businesses and brands have to learn from the Santorum/Savage “Google Problem”? Unwanted search results will always be alive online, and it takes an active approach to keep them managed as much...
View ArticleThe Struggle To Engage Across Multiple Channels Rages On
Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and...
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